TLD
AI Visibility Audit
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Prepared by saigon.digital · October 2026
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Your customers are no longer just searching on Google: they're asking AI which companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where TLD Talents Service stands in the AI search era, and the opportunity cost of the current gap.
TLD Talents has over 10 years of ESL industry experience and partnerships with 100+ schools across China, yet when a teacher asks ChatGPT, Perplexity, or Google AI for the "best recruitment agency for teaching in China", TLD does not appear. Every one of your five main competitors is being recommended instead, and the teachers who would have been your candidates are choosing them before they ever hear about TLD.
We tested how TLD Talents Service appears when potential teachers ask AI tools to recommend ESL Teacher Recruitment providers in China. Here's what we found.
No social evidence or web signals of ChatGPT recommending TLD. Competitors with higher authority and third-party reviews dominate.
TLD was absent from all four tested buyer queries. Google's AI Overviews consistently surface Teach Away, Gold Star TEFL, and other established recruiters.
With zero organic keywords and a DR of 0.3, Perplexity has no authority signals to pull from when recommending ESL recruiters.
Gemini draws from Google's index where TLD has no keyword rankings or structured presence. Competitors with content depth are favoured.
0 / 4 platforms currently surface TLD Talents Service in relevant AI-generated recommendations.
Structured authority content, third-party mentions on platforms like GoAbroad and GoOverseas, FAQ pages, JobPosting schema, and consistent brand signals across the English web, all of which competitors currently have more of.
We ran the exact searches prospective teachers use when asking AI tools to recommend a recruitment agency. Here's who appeared, and whether TLD Talents Service was in the answer.
Across all four high-intent queries, TLD Talents was absent from every AI-generated result. The same five to six competitors appear repeatedly, creating a self-reinforcing loop: the more they are cited, the more authority they build, and the harder it becomes for TLD to break in.
TLD has genuine competitive advantages: 10+ years of experience, 100+ partner schools, and strong Glassdoor reviews (4.9/5 stars). These signals just need to be structured and surfaced in the right way for AI models to discover and recommend them.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| TLD Talents Service You | 0.3 | Not Cited | Not Appearing | Not Cited | Audit target |
| Teach Away | 62 | Cited | Appearing | Cited | Massive content library, global brand, listed on every TEFL directory, strong G2/GoAbroad presence |
| The TEFL Academy | 57 | Cited | Appearing | Cited | Accredited TEFL provider with deep job board, comparison content, and SEO-rich country guides |
| Gold Star TEFL | 25 | Partial | Appearing | Partial | China-specific focus, GoOverseas featured, 15+ years of reviews and third-party mentions |
| ISAC Teach | 28 | Partial | Partial | Not Cited | Government-affiliated programme, strong .edu backlinks, clear "teach in China" positioning |
| Horizon ESL China | 7 | Not Cited | Partial | Not Cited | Niche China focus since 2008, ethical recruitment branding, appears in directory listings |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes TLD Talents Service can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Create or claim profiles on GoAbroad, GoOverseas, The Helpful Panda, and TEFL.org. These are the exact sources AI models pull from when recommending ESL recruiters. Add detailed descriptions, photos, and encourage teacher reviews. This is the fastest path to getting cited.
Publish comparison and guide content targeting queries teachers actually search: "best cities to teach English in China", "ESL salary guide China 2026", "how to get a Z visa for teaching". This content builds the keyword rankings and authority signals AI models need to recommend you.
Implement Organization, FAQ, and JobPosting schema markup. Add a robots.txt that welcomes GPTBot, ClaudeBot, and PerplexityBot. Create an llms.txt file explaining what TLD does and who it serves. These technical signals help AI models categorise and cite you accurately.
While auditing how AI sees TLD Talents Service, we also looked at the website itself (SSCMS). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
Visiting tldtalents.com/robots.txt returns a full 404 error page (in Chinese) instead of crawler directives. This means GPTBot, ClaudeBot, Googlebot and every other crawler have zero guidance on how to index your site. For a recruitment business that needs to be found, this is a critical gap that takes minutes to fix.
The homepage and inner pages contain no JSON-LD schema markup at all: no Organization schema, no JobPosting schema for your open positions, no FAQ schema, no BreadcrumbList. AI models and Google both use structured data to understand what a business does. Without it, you are invisible to the systems that generate recommendations.
The site runs on SSCMS, a Chinese-market CMS, with Baidu Analytics only (no Google Analytics or Search Console). The URL structure uses numeric paths (/contents/360/254.html) instead of readable slugs. Meta titles and descriptions appear to be missing or auto-generated. For a business targeting English-speaking teachers from the US, UK, Canada, and Australia, this CMS is a significant barrier to ranking in English-language search engines and AI tools.
Web development and WordPress are core strengths at Saigon Digital. Migrating from SSCMS to a modern, SEO-ready platform would unlock the English-language visibility TLD needs. We handle the AI visibility, the SEO, and the website itself.
This audit shows the problem. Fixing it means more than AI alone: the website platform, the SEO, and the AI visibility all need to work together. We handle all three, then keep it growing.
TLD Talents Service has a clear path to winning AI and search visibility, starting with the website itself. You have 10+ years of experience and 100+ school partnerships, but the current SSCMS site and zero English-language SEO mean none of that value is reaching AI models or English-speaking teachers searching online. The gap to competitors is real but closeable. We start with a fixed-price foundation sprint (website migration, AI/GEO, and SEO foundations), then a simple monthly retainer to keep growing. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: migrate the website from SSCMS to a modern, English-optimised platform, build SEO foundations, implement structured data, and launch the AI/GEO visibility strategy. One scope, one price.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, content creation for teacher-facing queries, directory management, and website maintenance. Rolling monthly, no long lock-in.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now, so delay compounds the problem. Teach Away and Gold Star TEFL are already entrenched in every AI answer.